The Transparent Audit

“What's standing between me and the next stage of growth?”

Your agency says the campaigns are working, but your P&L disagrees? Get a brutally honest diagnostic of your paid media — a standalone piece of work, not a pitch dressed as an audit. You'll walk away with a prioritised roadmap of exactly what's broken, what's wasted, and what to do next. Confusion out, clarity in.

I want The Transparent Audit

Real audits we've delivered to clients

What You Get

A complete performance marketing diagnostic

Answers questions like…

What's the current state of the account?

Are we optimising towards the right things?

How does our setup differ from best practice and the top advertisers in the space?

Are there any glaring errors that we can fix ASAP?

Are there areas of ad wastage we can move budget from right away?

What's the one thing stopping us from achieving our desired CPA?

Is our tracking telling us the truth?

Which campaigns would we not miss if we turned them off?

Are we reaching new customers — or just retargeting the same ones?

What we cover

Account Structure Audit

Campaign architecture, audience targeting, budget allocation, and bidding strategy reviewed against your actual business goals — not generic best practice.

Creative Performance Analysis

What's actually working, what's getting credit it doesn't deserve, and where your next creative wins are hiding.

Measurement Integrity Check

Is your attribution telling the truth? We assess tracking, conversion setup, and whether your reported ROAS reflects actual incrementality.

Wasted Spend Identification

Exact line items where budget is being burned on non-incremental activity, duplicated audiences, or underperforming creative.

Prioritised Action Plan

Quick wins to strategic shifts, ranked by expected impact with implementation guidance. Actionable regardless of who executes it.

The Honest Verdict

Not every account needs saving. If yours is in good shape, you'll hear it. If it isn't, you'll know exactly where and why.

What It Looks Like

Not a template. Not a checklist.
A real diagnostic.

Every audit is written from scratch for your account. Here's a glimpse at recent deliverables — blurred to protect client data.

11 pages

14 pages

6 pages

How It Works

4+1 steps to clarity

Free First Look

We take a quick look at your accounts and give you an honest steer. If everything's solid, we'll share minor notes free of charge and send you on your way. Most often, there's real work to dig into — and we'll quote you for the full audit.

Deep-Dive Analysis

Account structure, targeting, creative, measurement, budget allocation. No stone unturned, no vanity metrics tolerated.

The Report

Specific recommendations prioritised by impact and effort. Not a pitch deck. A plan you can act on — with or without us.

Live Walkthrough

We walk you through every finding. You ask questions. We give straight answers. Zero pressure on what comes next.

What Happens Next?

The plan is yours. Run it yourself, hand it to your current agency — we mean it. If you decide you need a different direction, we'll discount the audit fee from your first month's engagement. Either way, you got the truth.

See how we run paid social & creative →

"We've saved clients $4.7M+ in wasted ad spend. We've also told clients their current agency was doing a good job. Both outcomes are wins."

The point isn't to sell you something. The point is to give you the truth so you can make the right decision.

Why It's Different

Free audits need to find problems. Ours doesn't.

When an agency audits your accounts for free, they need to justify the time they spent. That means finding issues — whether they exist or not. The incentive is to make you feel broken so they can sell the fix.

We charge for the audit. That changes everything. No incentive to exaggerate, no need to find problems that aren't there, no quota of services to sell you. If the honest answer is “your current agency is doing fine” — you'll hear that from us.

Free Agency Audit

The Transparent Audit

Incentive

Sell you services

Tell you the truth

If things are fine

They'll find "issues" anyway

We'll tell you to keep going

The action plan

Vague, requires their team

Specific, executable by anyone

Depth of analysis

Surface-level review

Account-level, creative-level, measurement-level

What happens after

Sales call

Your decision, no pressure

If you become a client

Audit was always free (sales cost)

Audit fee discounted from month one

The Principle Behind It

Long term games with long term people

I feel strongly about The Transparent Audit. It highlights how I want to operate in the marketing and business world. The selfish reason to optimise for clarity of incentives over a quick buck from a salesy audit comes from a simple belief: I win by playing long term games with long term people. Our relationship matters more than a single client project.

Michael Lorenzos

Founder, Wonderland

Common Questions

Before you book

It depends on the complexity of your accounts and your total media spend. A 10% efficiency gain on £500k/month is a very different proposition to the same shift on £20k/month — and the audit scope reflects that. After the free first look, we'll quote you a fixed price based on what we actually see. Either way, the audit is designed to pay for itself even if you only implement half of what we recommend.

We've delivered every audit within 3–7 business days. The free first look is even faster — you'll hear from us within a couple of days.

Meta, Google (Search, Shopping, PMax, DemandGen / YouTube), TikTok, Snapchat, LinkedIn, and SEO — we work across all of them. But we don't look at channels in isolation. We look at how they work together, where they overlap, where they cannibalise each other, and whether they're actually moving the number that matters: your bottom line. That means going granular on campaign settings, the keywords driving growth, the keywords you're overspending on, the leaky buckets, and the scale opportunities.

A detailed growth audit that acts as a prioritised implementation plan for growth — covering account structure, targeting, creative performance, measurement integrity, and wasted spend. Plus a live walkthrough where you can grill us on every finding.

Chances are it's not — or you wouldn't be looking for an audit in the first place. That said, if you were just looking for reassurance and we diagnose that you're doing all the right things, we'll tell you during the free first look and won't charge for an audit.